Genre Presentation - Slogans

1. Save money live better Wal-Mart, FSU unconquered

2. Creates brand recognition

3. Something that reminds us of the brand

4. Composed of what they promote. ex: Publix where shopping is a pleasure

5. Confident

6. Previously they were longer, modern slogans are shorter

7. Can be problematic because negative connotations. ex: Make American Great Again