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Genre Presentation - Slogans
- bet1636
- Sep 13, 2016
- 1 min read
1. Save money live better Wal-Mart, FSU unconquered
2. Creates brand recognition
3. Something that reminds us of the brand
4. Composed of what they promote. ex: Publix where shopping is a pleasure
5. Confident
6. Previously they were longer, modern slogans are shorter
7. Can be problematic because negative connotations. ex: Make American Great Again
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